Stuck in traffic?
Posted by admin on Jan 10, 2011 in Drivers | 167 comments
“We have 15.3 million motor vehicles, registered in Australia at 31 March 2008; These vehicles are traveling an average of 14,600 kilometers per vehicle, annually. Personal and other use accounted for 51.1% of the total kilometers travelled while travel to and from work (28.7%) and business use (20.2%) accounted for the remaining kilometers travelled by passenger vehicles.
There were 720 motor vehicles per 1,000 resident population in Australia at 31 March 2009 and the average age of all vehicles registered in Australia was 9.9 years.
In metros and capital cities, commuters are now spending more time on road and being stuck in traffic. And by some time, we are not talking about a few minutes, commuters are now spending up to 180 minutes on road each day.
To summarise these statistics simply, almost 3 out of 4 of us in Australia own a vehicle which is roadworthy and less than 9.9 years old and we are now driving longer distances and spending up to 180 minutes on the road each day
“More than 90% of commuters are exposed to Out Of Home (OOH) advertising everyday on a regular basis, so it has a very high reach potential.” says Richard Herring, chief executive of APN Outdoor.
Clearly business owners big and small have already acknowledged this to be an effective medium of advertising. It’s now time for the contribute to the medium and benefit in the process.